Wenhua chen Solo exhibition visual design
陈文华个展Purpose Entrusted by artist Wenhua Chen to design his exhibition poster at 798 Beijing.
受艺术家陈文华委托设计798个展海报
BackgroundThrough observation and conversation with Wenhua Chen, I found what my poster should express – contradict of fiction and reality.
Considering my client is an artist, I should magnify his unique features and design with these features and characteristics of works. At last I offered 3 posters for the artist. He selected the one with darker color in the middle. I made a gif version of later.
通过对陈文华个人作品的观察和总结，提炼出以体现虚拟与现实的矛盾为核心，作品元素为主要辅助表达的视觉概念。艺术家最终在三个海报风格尝试中选择了中间的那款。为了达到更好的效果，重新拍摄晶块字体，目的是为了让阴影更真实并具有通透感。
Thanks for watching
