Wenhua chen Solo exhibition visual design
陈文华个展Purpose Entrusted by artist Wenhua Chen to design his exhibition poster at 798 Beijing.
受艺术家陈文华委托设计798个展海报
BackgroundThrough observation and conversation with Wenhua Chen, I found what my poster should express – contradict of fiction and reality.
Considering my client is an artist, I should magnify his unique features and design with these features and characteristics of works. At last I offered 3 posters for the artist. He selected the one with darker color in the middle. I made a gif version of later.
通过对陈文华个人作品的观察和总结,提炼出以体现虚拟与现实的矛盾为核心,作品元素为主要辅助表达的视觉概念。艺术家最终在三个海报风格尝试中选择了中间的那款。为了达到更好的效果,重新拍摄晶块字体,目的是为了让阴影更真实并具有通透感。
![](https://freight.cargo.site/t/original/i/3aa0ec9289724873cdca0eb26d91ee236aeccf084ec2aa3b5b0824b8c07e72da/100.25-26.860330x40cm.jpeg)
![](https://freight.cargo.site/t/original/i/064d2562fbcedcf7770bce4e0f2aeb138d25600a7323c625ccfdf762ddff69f4/100.25-26.860130x40cm.jpg)
![](https://freight.cargo.site/t/original/i/309a85b17c08c34a46709642154eec4ca972b51e7d9f8923e1d92b251da37245/120x100cm52013.jpg)
![](https://freight.cargo.site/t/original/i/0dffada6d2c4e4bad7cfaaddeaa8382f2227d32aeb00a9a363830ac9b85f6046/5.1_1.jpg)
![](https://freight.cargo.site/t/original/i/4e95d296d607a405078957293cb5fff9473c233efa9a1937ef37a07f65b57b1c/4_1.jpg)
![](https://freight.cargo.site/t/original/i/5729a8ed043806c294f1ae8c0e5f91d9e6a6cfec3f70219f2405e85b8c514ad3/3_1.jpg)
Thanks for watching
![](https://freight.cargo.site/t/original/i/d7fde317045fc55feee9a63652c9efe77af71a3745cf930114e1b2e4b41931b3/icon-line-30.png)