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The project contains strategy management and integrated marketing communication plan. This deck is the strategy marketing management.

Metabical as an innovative weight-loss drugs that should be launch at 2020, it’s competitors have strong side-effects and low credibility, which makes Metabical has strong competitive advantage to entre the weight-controled product market.

Project team:
Ashur(lead)/ Santiago / Varuni /Aida

The deck incudes:
1: Market definition
1.5: Situation analysis
2: Segment, target, positioning
3: Value discipline
4: Demaind forecast
5: Pricing
6: Package size
7: Channel