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The project contains strategy management and integrated marketing communication plan. This deck is the Integrated marketing communication plan.

Metabical as an innovative weight-loss drugs that should be launch at 2020, it’s competitors have strong side-effects and low credibility, which makes Metabical has strong competitive advantage to entre the weight-controled product market.

Project team:
Ashur(lead)/ Santiago / Varuni /Aida


Deck decision includes:
  • Marketing communication strategy
  • Target customer profile
  • Communication objective 
  • Media plan
  • Detail exectution
  • Budget and Time management
  • Media rejection

The IMC plan begin at writing the client brief.


















Except for the plan, I made some creative results to the case