The project contains strategy management and integrated marketing communication plan. This deck is the Integrated marketing communication plan.
Metabical as an innovative weight-loss drugs that should be launch at 2020, it’s competitors have strong side-effects and low credibility, which makes Metabical has strong competitive advantage to entre the weight-controled product market.
Project team:
Ashur(lead)/ Santiago / Varuni /Aida
Deck decision includes:
Metabical as an innovative weight-loss drugs that should be launch at 2020, it’s competitors have strong side-effects and low credibility, which makes Metabical has strong competitive advantage to entre the weight-controled product market.
Project team:
Ashur(lead)/ Santiago / Varuni /Aida
Deck decision includes:
- Marketing communication strategy
- Target customer profile
- Communication objective
- Media plan
- Detail exectution
- Budget and Time management
- Media rejection
The IMC plan begin at writing the client brief.
Except for the plan, I made some creative results to the case