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Exploration of contemporary Asian art & Publishing


# virtual publishing project 虚拟出版项目 Creative Director: Ashur
Designer: Ruoyi, Jiarong, Ashur, Alice
Editor: Ruoyi, Jiarong, Ashur, Alice



This virtual publishing project focuses on the topic of Asian contemporary art, thinking around art publishing and Asian art publishing.

Asia itself is not a homogenous landscape, not only a single location but also multiple and intersecting landscapes of geography, culture, society, history, and within. The rise of Asian Contemporary Art also indicates that pan-Asian internationalism is gradually replacing the European cultural hegemony towards cultural pluralism. This has permeated into the field of design and publishing.

There is now a popular word called Decololized design, which advocates the pluralism of design and opposes cultural colonialism.Independent publishing itself has the meaning of political action, which can minority groups and people to communicate in the "dialect", like a cultural way of democracy.

Designers understand that design cannot solve a social problem and must be a participant, push on, and support government agencies and community leaders to lead real change (Van Buren). It can say these art and publishing activities are an act of promoting change.

Design concepts about the publishing

When we decided on the form of our publishing, we were inspired by Paul Soulellis about what publishing is. Publishing can be everything as long as it can contain your idea and words that accurately express your concept to the receivers. It is a form of selling toys for young people. It drives them crazy because they can’t see what insides is. Many blind boxes have the same package, but they contain different characters inside. You never know which one you will buy, which like a wager. In this way, buyers will buy it several times until they get what they want.

In order to be like Asian art style, we think about the spirit of Asian. This idea brings me remember a quote from Bruce Lee- water, water is flexible, also powerful, it can shape like any containments. Just like how we want to create our publishing.

Details about the design

“Cover and preface page” Design
# Blind box

Audio discussion
# Album
Artists Discussion
# Varities containers

Publish house
# Scarves poster

Art Publishing
# Roll paper

About the art book fair around the world 
# Tickets

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