Poster Design//
Attachment for Life
长命百岁/电影海报设计
Introduction
项目简介2024.1.20-5.12 ↓
受到青年导演沙靖博的邀请，为他设计《长命百岁》的电影海报。
故事围绕着老头和一个叫长命（被起名）在办丧事过程中，朝着不同目标孤独地，追寻他们各自的执念的故事。最终的结局如海报一样，不可能到达目的地。
故事围绕着老头和一个叫长命（被起名）在办丧事过程中，朝着不同目标孤独地，追寻他们各自的执念的故事。最终的结局如海报一样，不可能到达目的地。
I was invited by the young director Sha Jingbo to design the movie poster of "Long Life" for him.
The story revolves around an old man and a long life (named) in the process of funeral, lonely pursuit of different goals, the story of their respective obsessions. The final outcome is like the poster, impossible to reach the destination.
The story revolves around an old man and a long life (named) in the process of funeral, lonely pursuit of different goals, the story of their respective obsessions. The final outcome is like the poster, impossible to reach the destination.
FINAL WORK
DESIGN PROcess
设计过程
第一阶段海报优化过程中，导演对于自己作品传达的自身怀疑，这极大影响到海报设计的方向。
电影海报设计就是要传递准确的电影关键因素和情节，起到吊起观众好奇心，以及对剧情内容有一定准确推测的作用。
Movie poster design is to convey accurate film key factors and plot, play a role in raising the audience's curiosity, and have a certain accurate prediction of the plot content.
电影海报设计就是要传递准确的电影关键因素和情节，起到吊起观众好奇心，以及对剧情内容有一定准确推测的作用。
Movie poster design is to convey accurate film key factors and plot, play a role in raising the audience's curiosity, and have a certain accurate prediction of the plot content.
经过后期一起探讨和挖掘，重新找到了电影的人物关系，传递主旨，从而开启新的海报设计方向。
After the discussion and excavation in the later stage, the relationship between the characters of the film was found again, and the theme was conveyed, thus opening a new direction of poster design.
After the discussion and excavation in the later stage, the relationship between the characters of the film was found again, and the theme was conveyed, thus opening a new direction of poster design.
Thanks for watching ︎
© Ashur He, 2024
© Ashur He, 2024