Emoji Meme Campaign for the Zhaoling Six Steeds
六骏马就位/
昭陵六骏表情包推广项目
Introduction
项目简介2026.1.09-1.29 ↓
2026 年马年主题，让我想到去年10月份去西安碑林博物馆遇见的昭陵六骏石刻。它们是唐太宗李世民的战马，曾与他并肩打下唐代江山，立下赫赫战功。
如今，有两件漂泊海外，其余的也被当初的列强割成几块，因为当地村民的守护，才留存到现在，于碑林博物馆保存。
它们打动我的不只是石刻颠簸的历史，而是每一批战马的故事。但是这些故事纯听上去也只有有心的观众会听一下，真的想让大家愿意记住它们的故事和每只马的特色，但还有很长的一段视觉认知差。
发挥自己用视觉传达信息的能力，让这六匹有趣的灵魂让更多人在 2026年的春节，甚至日常，能喜欢和并记住它们，性格也好，样子也好，甚至是他们背后的故事。
如今，有两件漂泊海外，其余的也被当初的列强割成几块，因为当地村民的守护，才留存到现在，于碑林博物馆保存。
它们打动我的不只是石刻颠簸的历史，而是每一批战马的故事。但是这些故事纯听上去也只有有心的观众会听一下，真的想让大家愿意记住它们的故事和每只马的特色，但还有很长的一段视觉认知差。
发挥自己用视觉传达信息的能力，让这六匹有趣的灵魂让更多人在 2026年的春节，甚至日常，能喜欢和并记住它们，性格也好，样子也好，甚至是他们背后的故事。
Inspired by the Year of the Horse in 2026, I was reminded of the Zhaoling Six Steeds stone reliefs I encountered last October at the Xi’an Beilin Museum. These six horses once belonged to Emperor Taizong of the Tang Dynasty, Li Shimin, and fought alongside him in his campaigns to establish the empire, earning remarkable military achievements.
Through visual storytelling, I aim to bring these six spirited figures to life—so that during the 2026 Spring Festival, and even in everyday moments, more people can come to appreciate and remember them: their personalities, their appearances, and the stories they carry behind them.
Through visual storytelling, I aim to bring these six spirited figures to life—so that during the 2026 Spring Festival, and even in everyday moments, more people can come to appreciate and remember them: their personalities, their appearances, and the stories they carry behind them.
VISUAL DESIGN
视觉设计部分
设计成果 DESIGN RESULT
细节解说 DETAILS
衍生品设计 DETAILS
Thanks for watching ︎
© Ashur He, 2026
© Ashur He, 2026