Lenovo Anti-Fraud Campaign
VISUAL DESIGN
联想用AI守护AI-主视觉设计
Introduction
项目简介2025.3.27-5.10 ↓
Role 角色：
Art Director
Visual Designer
Role 角色：
Art Director
Visual Designer
任职美术指导期间，为联想反诈软件创意宣传制作中国区主视觉及延展。
展现当今AI泛滥，真假难辨，不法分子会趁机利用AI实施诈骗，通过真真假假的人像混杂在一起，去投射出此次创意项目想要讨论的AI诈骗主题。
人物通过现场抓拍群演以及后期AI肖像生成完成。配合现场平面拍摄。
展现当今AI泛滥，真假难辨，不法分子会趁机利用AI实施诈骗，通过真真假假的人像混杂在一起，去投射出此次创意项目想要讨论的AI诈骗主题。
人物通过现场抓拍群演以及后期AI肖像生成完成。配合现场平面拍摄。
Led the visual concept and execution for Lenovo’s anti-fraud software campaign in China, including the key visual and all extensions.
The campaign explores the rise of AI-generated content and the growing difficulty of distinguishing between real and fake identities. By blending real human portraits with AI-generated faces, the visual narrative highlights how scammers exploit this confusion to commit fraud.
Portraits were created using a combination of candid shots of live extras and AI-generated imagery, integrated seamlessly through on-site photography and post-production.
The campaign explores the rise of AI-generated content and the growing difficulty of distinguishing between real and fake identities. By blending real human portraits with AI-generated faces, the visual narrative highlights how scammers exploit this confusion to commit fraud.
Portraits were created using a combination of candid shots of live extras and AI-generated imagery, integrated seamlessly through on-site photography and post-production.
FINAL WORK
DESIGN PROcess
设计过程
Thanks for watching ︎
© Ashur He, 2025
© Ashur He, 2025