2018 MIIDII New Product Promoting
and Spring Festival blessing
谜底 2018 春节上新 H5 设计
To promote new products at the Chinese New Year festival, I applied H5 with a mini-game of clothes matching to illustrate MIIDII’s latest clothing collection.
As Chinese women, they may face three challenges during the spring festival: family party, blind date, and friend party. MIIDII can help them solve the anxious and awkward situation by dressing the best suited clothes. By playing this dress-up game through H5, customers can try new clothes from MIIDII and see the solution we provide for them. So, the spring festival newsletter in WeChat would not like a promotion anymore.
在2018年的春节前夕,MIIDII 品牌需要进行春节推广。作为负责自媒体运营的设计师,我对这次春节推送提出了一个挑战:打破原有的“大片”上新方式,增加对消费者娱乐与实际问题的解决方案。
作为中国女性,春节期间她们或将面临三个挑战:家庭聚会、相亲和朋友聚会。MIIDII 可以帮助他们装扮,解决焦虑和尴尬的情况。通过 H5 装扮游戏,消费者可以尝试 MIIDII 的新衣服,看看我们提供的解决方案,让微信的春节营销有温度。
Project Type
项目类别
H5 自域营销设计
H5 Interactive design
项目类别
H5 自域营销设计
H5 Interactive design
Project Designer
项目设计
Ashur He
项目设计
Ashur He
My Contribution
我的贡献
我的贡献
- Idea Generation 概念创意
- Design 设计