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2018 MIIDII New Product Promoting
and Spring Festival blessing


To promote new products at the Chinese New Year festival, I applied H5 with a mini-game of clothes matching to illustrate MIIDII’s latest clothing collection.

As Chinese women, they may face three challenges during the spring festival: family party, blind date, and friend party. MIIDII can help them solve the anxious and awkward situation by dressing the best suited clothes. By playing this dress-up game through H5, customers can try new clothes from MIIDII and see the solution we provide for them. So, the spring festival newsletter in WeChat would not like a promotion anymore.

为了在春节期间推广新品,我用 H5 搭配服装的小游戏来展示 MIIDII 最新的服装系列。

作为中国女性,春节期间她们或将面临三个挑战:家庭聚会、相亲和朋友聚会。MIIDII 可以帮助他们装扮,解决焦虑和尴尬的情况。通过 H5 装扮游戏,消费者可以尝试 MIIDII 的新衣服,看看我们提供的解决方案,让微信的春节营销有温度。






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