Commissioned by a Japanese shop owner, I design their brand logo. In the process, I went to Japan to find inspirations. In Japan, I felt that most Japanese stores were dominated by traditional characters, so decided to keep this feeling of my logo design.
Early through a series of conversations and inquiries, l tried some Iogo. Brand tone is to have authentic/warm/enthusiasm. Therefore, the logo reflects the characteristics of mochuan's mother river, which combined with color selection.